Template

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Definitions and Scope

Target Population: [name of target group]

[identify target group and define who is included or excluded in this category: you want to get it just right: not too broad that it includes those you may not want to include, and not too narrow that it excludes those you want to help. You might be too exclusive: e.g. defining ‘vulnerable’ seniors as ‘low-income’, but you may want to include those without family support. Therefore, you may want to define vulnerable as ‘poor and/or with low family support’. You might be too inclusive: e.g. ‘latchkey kids’ may include those who have working parents, or those with serious behavioural problems.]

Client Segments

[Eg. For at risk youth, some could have behavioural problems and be beyond parental control. Others could merely be disengaged and bored in school. Because it seems like different engagement strategies can be customized to these sub-types, it may make sense to segmentize.]

Size of the Problem

[Size of the universe (size of total potential need/demand for services)] [Size of expressed need (those receiving services and on waitlist)]

Desired impact for target group

[If we have no conception of what counts as a ‘good death’, ‘social inclusion’, ‘engaged youth’ , then it would not be possible to determine whether our policies and services are performing well]

Needs of [insert client type]


Need for [ insert description ]

[Needs should not be identified in term of its specific solutions—eg youths need mentoring, seniors need hospice care, people with disabilities need day care (these are specific solutions we can be in the next column)—Instead, they should be defined in more ‘perennial terms’ because the solutions can change but the needs remain; I don’t need a CD player, or even an mp3 player, I need ‘portable music’ and currently the best solution seems to be Spotify]

[Also indicate the size of this specific need & projected demand were data is available]

Existing Resources

[e.g. existing services or programmes both private or public; relevant policies and legislation]

Gaps and Their Causes

[Some gaps could be due to 1) capacity of solution to meet size & projected demand, 2) quality of solution (effectiveness, efficiency, sustainability, scalability etc.), 3) accessibility (geographical, cost to client)]

Possible Solutions

[Based on the specific gaps and reasons for those gaps, what might be solutions that can help? Insert existing but untapped resources, or new ideas that have not been considered yet]


Need for [ insert description ]

Existing Resources

Gaps and Their Causes

Possible Solutions


Need for [ insert description ]

Existing Resources

Gaps and Their Causes

Possible Solutions


Need for [ insert description ]

Existing Resources

Gaps and Their Causes

Possible Solutions


Need for [ insert description ]

Existing Resources

Gaps and Their Causes

Possible Solutions


Resource Directory

[insert organization name]

Insert web link

[insert organization name]

Insert web link